About us

The Farm

Paradise City Micro-Farm is based in Northampton, Massachusetts, and run by husband-and-wife-farmers Hawkeye and Sheri Pierce. We started the farm in 2010.

Specializing in:

  • Culinary & medicinal herbs
  • Salad & cooking greens
  • Hot peppers
  • Wheat grass for pets
  • Vegan herbal skincare & soaps

Because we’re tight on space, we also rent land in Hadley. Both spots combined make about a half-acre that’s under our care.

Pretty small for a farm, right? More like a beautiful sprawling garden. To coax a big yield from our limited land, we’ve adopted techniques from modern urban farming and traditional French intensive gardening.

We also practice organic growing methods, never using any herbicides or pesticides! We love and are influenced by gardening from a permaculture perspective, food as medicine, and Traditional Western Herbalism. Our aim is to provide beautiful, healthful veg and herbs to our community, support wildlife and plant biodiversity in our garden, and leave the land we farm better than we found it.


e: hello@paradisecitymicrofarm.com
t: 413.586.9990


The Farmers

Hello! My name is Sheri and it’s always me here talking. Hawkeye isn’t much of a computer-person and is really busy with many other aspects of the farm. So, a little about us…

We both grew up in Western Massachusetts, in different small towns close to Northampton, and have lived in Northampton for over 25 years.

Hawkeye is a life-long gardener and former professional photographer who ran a portrait studio in Northampton for 27 years before his life was taken over by vegetables and fungi. He’s the main man in our veggie field.

(I envy his childhood experience of tending his own veggie patch with an English gardener mom as influence! Darren is his real name, by the way. A friend, local legend artist and musician Angry Johnny, gave him his nickname a long time ago from the character ‘Hawkeye Pierce’ on the t.v. show ‘M*A*S*H*‘.)

our cat Alice, relaxing with her Pet Grass
our sweet kitty Alice, relaxing with her Pet Grass

I came to gardening late, having grown up in a condo. I’d never even mown a lawn. My interest in plants began with studies in herbalism and aromatherapy. Learning about herbs ignited the desire to have my own herb garden and once my hands hit dirt, I was hooked. I manage the herb garden and handcraft the farm’s vegan skincare (formerly sold as “Paradise City Herbal”).